Published September 08, 2011
Research shows many consumers prefer shopping for clothes
online than in brick-and-mortar locations, a fact that ad agencies may
want to consider as they design integrated marketing campaigns with internet components.
According to a report from GSI Commerce on U.K. fashion retail, many consumers either shop online or use details they find on the internet to inform their purchasing decisions in physical stores. A little less than half of the study respondents said they prefer shopping on ecommerce sites when it comes to buying from a fashion retailer.
"We are now entering an age of the omnichannel consumer who is prepared to use several platforms almost simultaneously to make purchasing decisions, with social and mobile just one of many vehicles that make up the wider customer journey to purchase," Hosein Moghaddas, the vice president and managing director of GSI Commerce International, wrote in the report.
A separate study on the internet shopping habits of various kinds of mobile device users could offer additional insight into how advertisers communicate with and market to consumers.
IMRG and eDigitalResearch released a study last week that suggests more tablet computer owners than smartphone owners browse for items online through their devices. The study revealed that 30 percent of tablet users versus one-quarter of smartphone owners have shopped online.
Source: Ricg
According to a report from GSI Commerce on U.K. fashion retail, many consumers either shop online or use details they find on the internet to inform their purchasing decisions in physical stores. A little less than half of the study respondents said they prefer shopping on ecommerce sites when it comes to buying from a fashion retailer.
"We are now entering an age of the omnichannel consumer who is prepared to use several platforms almost simultaneously to make purchasing decisions, with social and mobile just one of many vehicles that make up the wider customer journey to purchase," Hosein Moghaddas, the vice president and managing director of GSI Commerce International, wrote in the report.
A separate study on the internet shopping habits of various kinds of mobile device users could offer additional insight into how advertisers communicate with and market to consumers.
IMRG and eDigitalResearch released a study last week that suggests more tablet computer owners than smartphone owners browse for items online through their devices. The study revealed that 30 percent of tablet users versus one-quarter of smartphone owners have shopped online.
Source: Ricg
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